PETRA ALEXANDRA, INC. was founded by Miss Evelyn, a British born make-up artist who migrated to the United States.
At the age of seven years, she would take her dolls and cut up their hair, envisioning, even at that young age, edgy styles hidden in the long tresses of her dolls. “I would chop up their clothes to reconstruct new designs and styles. I would rub lipstick into their cheeks and use brown eye pencil to give myself freckles. I would even take nail polish and redo the lips of my dolls,” she says, re-calling a childhood brimming with creative juices, so the Art of Make-up has always been a part of her world.
In the late 70's, Miss Evelyn was sent to the United States to live with her maternal grandmother. Her introduction to the industry was by way of modeling during the late 80’s and early 90’s. She was represented by the New York agency, Elite Petite. Being in front of the camera was exciting for Miss Evelyn, but she found many of the make-up artists she worked with didn’t know how to do her make-up in a way that was flattering. Miss Evelyn was often forced to alter her own make-up in order to look her best. Several photographers, who noticed the positive changes, suggested that she was actually missing her calling. Working with photographers as a model made the transition to make-up artist an easy and natural one for her.
In 1994, at the suggestion of a photographer, Miss Evelyn began working on her make-up portfolio. Within six months she had her first major layouts with Mirabella and Glamour magazines. The job that launched her career was a photo shoot doing the make-up for rock legend, Iggy Pop with internationally renowned fashion photographer David Simms. This landed her representation by one of the world’s top makeup agencies, “Streeters”. Camilla Arthur in the United Kingdom have also represented Miss Evelyn.
Throughout the years Miss Evelyn's skillful hands has brought grace to famous faces both in the U.K. and the U.S., such as Leonardo Di Caprio, Sting, Prince, Jennifer Love Hewitt, Rosa Parkes, Seal, Nicole Richie, Brandy, Joe Perry, Ben Affleck, Marc Anthony, Alanis Morrisette, Robbie Williams, LL Cool J, Lauren Hill, Fantasia, Vanessa Williams, Lisa Bonet, Samuel L. Jackson, Serena Williams, John Galliano, Jennifer Jason Leigh, Jenny McCarthy, Outcast, Usher, Fugees, Carmen Electra, Tommy Lee, Lenox Lewis, Viola Davis, Oscar Del La Hoya, Denise Richards, Stephen Dorff, Backstreet Boys, Alicia Silverstone, Morgan Freeman, Al Roker, Constance White, U.S. Senator Carol Mosely- Braun, Vincent Gallo, Patsy Kensit, Skunk Anansie, Anna Friel, George Best, Billy, Charlatans, Jibby Beane, Rufus Sewel, Elisabeth Hasselbeck, Diana Ross,Viola Davis, Lala Vasquez, Padma Lakshmi and Dick Clark. Her models list includes Tyra Banks, Bridgette Hall, Milla Jovovich, Gabriella Reese, Tyson Beckford, Joan Smalls, Alek Wek, Tullisa Soto, Caroline Murphy (the face of Estee Lauder), Sophie Dahl, James King, Patricia Velasquez, Amy Smart, Amy Wesson, Beverly Peele, Tatjana Patitz, Angelica Boss, Jamie Rishar, Tomiko Frazier and Josie Maran (the faces of Maybelline) and her credits remain endless.
As a sought-after makeup artist, Miss Evelyn's work with the elite celebrities and the world's top models have appeared in A-list magazines such as Italian Vogue, W, Harper's Bazaar, Harper's Queen, Vanity Fair, London Sunday Times, Glamour, Interview, GQ, Dazed and Confused, Esquire, People, In Style, Spin, i-D, Detour, Details, Mirabella, Arena Homme Plus, Self, Essence, Town and Country, British Elle, O Magazine and Face.
And her Photographers list consist of giants such as Mario Sorrenti, Steven Klien, David Simms, Jurgen Teller, George Holz, Gray Scott, Dah Len, Melvin Sokolsky, Mark Brothwick, Anton Corbjn, Davis Factor, Phillip Dixon, Rankin, Terry Richardson, Troy Word, Mary Ellen Mark, Davis Factor, and Moshe Brakha to name a few.
Her Directors list consist of Mark Romanek, Matthew Rolston, Rocky Morton, Tony Kaye, Marcus Nispel, Vincent Gallo, Spike Jonze, Meiert Avis, Walter Stern, Thomas Grygier, Rupert Wainwright, Paula Walker, Luke Scott, Joseph Khan, Diane Martel, Hype Williams and so many others.